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Patricia A. González-Portillo

Journalist. Strategist. Advocate.

Periodista. Estratega. Defensora.

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Bilingual. Bicultural. Built for Change.

I build systems that drive impact.
​Bilingüe. Bicultural. Hecha para impulsar el cambio. Construyo sistemas que generan impacto.

About Me

I am an award-winning bilingual communications strategist, journalist, and national advocate with more than 20 years of experience turning deeply personal stories into national conversations and advancing public policy.​ I tell stories with compassion. I tell them in English. I tell them in Spanish. I tell them so people cannot look away.

Soy estratega de comunicaciones galardonada, periodista y defensora nacional con más de 20 años de experiencia transformando historias profundamente personales en conversaciones nacionales e impulsando cambios en la política pública.​ Cuento historias con compasión. Las cuento en inglés. Las cuento en español. Las cuento de una forma que nadie puede ignorar.

Launching California’s End of Life Option Act campaign at the State Capitol, leading a bilingual communications strategy critical to advancing the Brittany Maynard–inspired effort that helped make California the nation’s most populous state to authorize medical aid in dying.​

What Leaders Say

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“She brings a rare gift to social justice and media relations. Her strategic, bilingual media campaign skills heavily influenced the passage of California’s End-of-Life Option Act.”​​​​​​​​​​​​​​​​​​
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Henry G. Cisneros

“Her work was instrumental in securing an editorial endorsement for the campaign — a direct reflection of her deep-rooted media relationships and strategic instincts."​​

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Monica C. Lozano

​​​"As CEO of ImpreMedia, I personally recruited Patricia to develop and write stories for the Asegúrate Health Campaign… Her contributions helped ensure that this complex, multi-partner campaign effectively reached one of California’s most underserved populations, resulting in record levels of Latino enrollment in the ACA.”​​

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Diana E. Ramos, MD, MPH, MBA

California Surgeon General

“While working together at March of Dimes, where I served as a board member, Patricia consistently demonstrated an exceptional ability to translate complex and sensitive issues into compelling stories. Her work resonated with people in ways that were meaningful, respectful, and deeply human.”

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Kim Callinan

Former President & CEO, Compassion & Choices

“One Friday over lunch, I casually mentioned creating a Latino Leadership Council. By the following Tuesday — just four days later — Patricia had assembled an impressive roster of eight high-profile Latino leaders, including Dolores Huerta, alongside prominent doctors, faith leaders, CEOs, and other influential figures.”

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J. Mario Molina

Former Chairman & CEO, Molina Healthcare

“Patricia is a highly effective communications professional who managed key media relations functions with strong execution and reliability.”

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Gilberto Salinas

President & CEO, Greater Brownsville Economic Development Corporation
2026 Texas 100: Influential Pros to Know

Patricia is a strategic, compassionate, and inspiring leader who leads with a servant's heart. She has an extraordinary ability to bring people together, elevate others, and turn vision into meaningful impact. I am grateful to have had her guidance early in my career and to have witnessed the remarkable leader she has become."

Skills

Skills
  • Strategic Communications 

  • Earned Media & Narrative Strategy

  • Crisis & Executive Communications

  • Advocacy & Public Affairs Campaigns

  • Spokesperson Recruitment & Media Coaching

  • Message Development & Rapid Response

  • Coalition & Stakeholder Engagement

  • Health Equity & Public Policy Communications

  • Social Media & Digital Strategy

  • AI-Assisted Communications

  • Spanish-Language Media Strategy & Outreach

Habilidades
  • Comunicaciones Estratégicas  

  • Estrategia de Medios y Narrativa

  • Comunicaciones de Crisis y para Ejecutivos

  • Campañas de Abogacía y Asuntos Públicos

  • Reclutamiento y Capacitación de Portavoces

  • Desarrollo de Mensajes y Respuesta Rápida

  • Construcción de Coaliciones y Alianzas Estratégicas

  • Comunicaciones sobre Equidad en Salud y Políticas Públicas

  • Estrategia Digital y Redes Sociales

  • Comunicaciones Asistidas por IA

  • Estrategia y Alcance con Medios en Español

Awards

HPRA ¡Bravo! Award

Nonprofit Campaign of the Year (2016)

HPRA ¡Bravo! Award

Nonprofit Campaign of tPublic Education Campaign of the Year (2016)he Year (2016)

GLAAD Media Award

Outstanding Newspaper Article, La Opinión (2003)

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